The revolving doors of perception

Top brass at County Hall are all suited and booted for their trip to Bournemouth and the annual conference of the Local Government Association. The LGA slogan this year is "Changing times, changing minds" - which is spookily similar to "Changing minds for changing times," the slogan of a US life-coaching and motivation company:

"Headquartered in Washington, DC, our company is a nationally recognized, innovative management consulting firm specializing in strategic planning, team building and change work. Our innovative human development technology, P.R.A.I.S.E.!, is an acronym for our tested and non-religious method that successfully achieves desired shifts in organizations, groups, agencies, families and individuals and has undergone rigorous study by Georgia State and evaluation through programs via Catholic University."

Anybody know what this means? I've read it three times and still don't get it. But let's hope councillors Alec Robertson, Jim Currie, Neil Burden et al are suitably inspired when they get back to Cornwall at the end of the week.